4. Selecting an Economic Model to Tour

Which model is most suited to your touring programme or current touring project?

Touring exhibitions employ one of three economic models:

Economic Models for Touring Exhibitions

1. Partial cost recovery

Income against the project covers a percentage of the total exhibition and tour costs

2. Full cost recovery

Income against the project covers all of the exhibition and tour costs

3. For profit

Income against the project exceeds the cost of producing and touring the exhibition

Taking into account your organisational aims and objectives, resources and the sector influencing factors that will affect your touring programme, review the models outlined and identify the most suitable approach.

If you elect to use the partial cost recovery model, discuss and agree the percentage of total costs that you will aim to recover.

The partial cost recovery model is most commonly employed by UK organisations. This model requires the venue to partially subsidise the project. Currently, exhibitions touring between UK public venues rarely make a profit.

Monies to enable an organisation to tour will come from one or a combination of sources, including grants and sponsorship, hire fee income and core funds. For example an exhibition might achieve full cost recovery if it is fully subsidised by an external funder. Or full cost recovery might be realised through a combination of fundraising and hire fee income.

Budgetary practice varies significantly between individual museums and galleries, for example some organisations acknowledge all costs in their touring project budget, others only costs specific to touring e.g. packing and transport. How an organisation budgets, and allocates costs, can affect the model they are defined to be using i.e. the inclusion of fewer costs may appear to balance the budget. Organisations are encouraged to be aware of their budgetary practices and the real costs of touring.




Note: By clicking the ‘Save’ button, your answer will be saved for seven days. After this time, you will need to resubmit your answers.

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